We are proud to present our new music video NA NEBU!

Director, screenwriter, editor and producer: Ven Jemeršić
Director of photography: Vladan G. Janković
Dancers: Alja Lacković & Maj Žan Peršin

"When infrared becomes a heartwarming story

As a director and director of photography, I have always believed that the visual component of a work of art must be uncompromising, bold, innovative, and aesthetically pure. And it was precisely the discovery of new photographic approaches that also encompass the invisible spectrum that opened up a new dimension for me. Shortly after, I became an ambassador for the American company Kolari Vision, which deals with camera modifications for recording in the infrared and ultraviolet spectrum.

The filming of the video for the band Siddharta had its own prehistory and quite a winding path. I presented the first conceptual sketches to the band last spring, and they gave the green light without hesitation. A long testing process followed, a new medium also requires a new approach, new thinking. Countless hours are with me patiently survived by the director of photography Darko Herič, with whom we delved into every detail of light, contrast and material.

When we were finally ready in the summer of 2024, nature said otherwise, too hot for the costumes, too strong a sun, the dancers exhausted after the first day. We moved the filming to rainy September, where we waited for the sun, which did not and did not exist. In the meantime, we shot another video "Peace" as an intermediate creative break. Also using a special technique, this time with UV light.

And this year, before the summer temperatures tightened the conditions again, we returned to the basic idea, a story about relationships. The kind that start with a spark, continue with silence and often fall apart due to misunderstanding. I wanted to point out that in relationships we often think too fast, feel too slow and communicate too little. That sometimes we do not distinguish play from seriousness. And that there is a thin line between courtship and conflict. But if what can save things is love.

The first idea was to make a sequel to the hit Platina in animated form. But when I presented them with the concept and the first tests, we quickly knew: we had to do this "for real". Camera. Dancers. Body. Light. Rhythm.

Why dancers? Because I wanted stylized movement, not typical choreography. Dance was not the goal, but language. Body movement as a relationship between words.

And why pink? Because it's my color. Soft. Bold. Overlooked. And just the right amount of bounce to remind you that you don't always have to be serious to say something important.

With this video I honestly surprised myself. Which is not very often. I'm not a person who easily congratulates myself, I always see what could be better. But this time I feel that we captured something special. Something that goes beyond aesthetics. And for that I'm grateful to the entire team who believed in this vision.

Since Darko Herič was busy filming the series, Vladan Janković took over as director of photography, who had to repeat all the tests with me and convince himself of everything that Darko and I had already tried.

Thank you Siddharta for always giving me creative freedom. Thank you to the team that pushed the boundaries. And thank you to all of you who know how to see the story even when it comes from the invisible spectrum of light."

- Ven Jemeršić